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Most people would agree that finding the perfect wedding dress is a task met with excitement and enthusiasm. But when it comes to shopping for bridesmaid dresses, there seems to be a cliché that they are always a bit, well, drab. Luckily, surging trends of mismatched gowns (where the bridal party all wear the same color, but a different style of dress), silky numbers and convertible dresses — just to name a few — have completely changed the game when styling a bridal party.
To add to that, the days of wrangling your whole crew to pick out dresses and get fitted at the same shop on the same day are long gone. The best places to buy bridesmaid dresses online make it easy for everyone to browse and buy when it's easiest for them. One thing to keep in mind though, is that shopping online for something as important as a bridesmaid dress can be a little stressful because you don't actually get to see or feel the dress until it arrives. That's why we've consulted with Kirsten Saladino, an executive fashion director at the Hearst Fashion Group, who shared some of her favorite brands and tips for making such a big purchase.
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With Saladino's help, we were able to put together a list of dress shops, including affordable retailers like ASOS and Lulu’s, and classic retailers such as David's Bridal, all of which are sure to come through in a time crunch and deliver an expertly-outfitted bridal party.
No matter what looks you're going for, the best way to avoid any hiccups is to the process is to prepare yourself with ample research. This way, you and your bridesmaids will be well aware of ship times and return policies to ensure the smoothest dress shopping experience possible.
Pros
- Three-day trial period for at home try ons
Cons
- Sample dresses are not available in every size
Your bridesmaids will find made-to-order gowns starting at $99 at Kennedy Blue. The dress shop offers several styles in more than 56 colors, in sizes 00-32, and has the option for bridesmaids to order three free color swatches. They can also try on the gowns at home before purchasing.
The website provides an estimated delivery timeline for each gown before checkout, and has a bridesmaid style quiz to help provide personalized recommendations.
Pros
- In-store alterations
Cons
- Not all styles are ready-to-ship
For an affordable option that your bridal party will be able to access no matter where they are in the country (in-store locations can be found in multiple cities across the U.S.), you will want to consider David's Bridal. They offer a wide variety of styles and sizes of bridesmaid dresses, including options that are under $100. The store also features ready-to-ship styles, which can be delivered within days instead of months.
Pros
- Wide variety of styles and colors
Cons
- Dresses don't always ship quickly
If you're looking for a store that will definitely have your wedding colors in stock, Azazie is the place for you. The gowns come in tons of colors (in some cases over 50!), so it is perfect for the bride who wants her bridal party to mix and match styles within the same color palette. The site also has a wide selection of dresses with many coming in at price points under $100.
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Pros
- Free exchanges and accept returns
Cons
- Shipping fees are non-refundable
Another affordable option with great color selections (check out their free fabric swatches!) is Birdy Grey. They offer tons of trendy silky and satiny gowns, and also carry plus sizes. Plus, they sell bridal shoes, jewelry and personalized gifts to make your big day that much more special.
Pros
- Offers at home try on before you buy
Cons
- Made-to-order dresses are final sale
Luxe, made-to-order dresses are what you'll find at Revelry. The online retailer offers gown styles that start at around $189, and has an at-home "try on before you buy" option. If you do purchase a made-to-order gown however, you'll want to note that items are final sale. An alternative would be the store's ready-to-ship gowns, which come in limited color options, but will reach you quickly and can be returned.
Pros
- In-store and virtual appointments offered
Cons
- Limited color options
BHLDN offers unique bridesmaid gowns (several options with prints and patterns) that will make your bridal party stand out. They offer both in-store appointments and virtual appointments, as well as fabric swatches for just $3 each. Most dresses come in plus-sizes as well.
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Pros
- Affordable dresses
Cons
- Limited sizes and colors
Lulu's can be a great option if you are working with a tight timeline and need an affordable dress. Gowns on the site start as low as $68, and you can even search gowns by color or theme (i.e. Beach bridesmaid gown). You can also specify the neckline, sleeve length and length of the dress.
Pros
- Several affordable styles
Cons
- Limited sizes and colors
If fast shipping is your priority, you'll want to take a look at ASOS bridesmaid gown offerings. They have styles in plus sizes, petite and tall, which will cater to multiple body types. Plus, many of the dresses fall under $200. Plus, ASOS is known for its great return policy (it's free to send back).
Pros
- Wide variety of sizes
Cons
- Short timeframe to place orders
Planning in advance is required if you're hoping to snag a Pantora Bridal bridesmaid gown, but the styles are worth it. Not only that, but many dresses go up to size 44. The store offers a wide range of gowns in multiple colors that range between $200 - $400.
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Pros
- Designer dresses
Cons
- Small range of styles depending on where delivered
Renting a bridesmaid gown is always a great option since they only may wear it once. On Rent The Runway, bridesmaids can rent designer styles (Rebecca Minkoff, Lilly Pulitzer and Marni, to name a few) for as low as $30, though you may take the risk of receiving a gown with imperfections. However, two sizes are included with each order, which will provide a sizing back-up.
Pros
- Wide variety of colors
Cons
- Sizing is limited
What's great about the Baltic Born website is that it categorizes bridesmaid gowns by color, so you can see different styles of dresses in similar hues next to each other. This is a great feature if you're going for a mix and match look for your bridal party. Currently, the site has some styles on sale for as low $45.
Pros
- Wide variety of styles and colors
Cons
- Does not provide alterations
Amsale offers over 300 bridesmaid dress styles in a wide selection of colors and in sizes ranging from 00-32. Gowns are a bit pricier, starting at $270, though most styles come in 29 colors, and the website has a virtual try-on option. All dresses are made-to-order, non-returnable and no exchanges are offered.
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Pros
- Free shipping
Cons
- Restocking fee charged on returns
Timeless, custom and made-to-order gowns are Fame and Partners' specialty. The retailer offers both printed and solid color fabric options, with dresses starting at $199. Fabric swatches are also available, though they are considered final sale along with any outlet orders you may make.
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Best for Matching With Groomsmen
Show Me Your Mumu
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Best for Matching With Groomsmen
Show Me Your Mumu
Pros
- Online showroom
Cons
- Do not provide alterations
Show Me Your Mumu has a multitude of dress styles and colors (over 10 colors in most cases) with prices starting at $148. The website offers styling videos for multiple gowns, which will allow you to see how they will look on different body types. It also provides recommendations for matching groomsmen ties and has an online showroom that allows brides to assign specific dresses to your bridesmaids and track their purchases.
Pros
- In store pick up available for some styles
Cons
- Can be expensive
If you're working with a larger bridesmaid dress budget, Reformation offers gowns starting at $278. The site features tons of floral prints and solid colors. It prides itself on sustainability and the brand calculates the environmental footprint based on the carbon dioxide emissions, water usage and waste produced. You can see the information for this under each product. But, take note that the sizing is limited. Most styles range from 0-12 with some plus size options.
RELATED: Best Sustainable Clothing Brands to Help Lessen Your Environmental Impact
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Pros
- Unique gowns
Cons
- Limited colors and sizes
Shopbop doesn't solely offer bridesmaid dresses, but you can easily use the site filters to search specifically for gowns to fit your bridal party. Under the bridesmaid gowns tab, you'll find a variety of designers and styles with dresses starting at $98. This can be a great option for a smaller party as there are limited color and sizing options for each style.
Pros
- Wide variety of designers
Cons
- Limited colors and sizes
A variety of dress styles and designers can be found at Saks Fifth Avenue. The store also has several locations across the U.S., so your bridesmaids will have no problem finding one if they opt to try on in store. If they order online, they'll be pleased to find that standard shipping is free and returns can be made if needed. Some gowns on are currently on sale for as low as $70.
Pros
- Wide variety of styles and colors
Cons
- Gowns are more expensive
Bella Bridesmaids specializes in made-to-order gowns in sizes 00-30W. The gowns, which they have in a wide variety of styles (even maternity!) and colors, also come with extra length in their hems, and start at $200. The retailer has over 55 showrooms across the country, so your crew can easily stop in and try on in person if needed.
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Pros
- Wide variety of colors and sizes
Cons
- Made to order dresses are non-returnable, non-refundable and non-exchangeable
Jenny Yoo offers both ready-to-ship gowns and made-to-order dresses starting at $198. Made-to-order styles come in sizes 00-32, and have over 24 color options. Ready-to-ship gowns are more limited in colors and sizes. All options have an elegant and refined look, making the site ideal for black tie affairs.
Pros
- Wide variety of colors
Cons
- Made-to-order gowns cannot be returned
For a wide selection of dress colors, make sure you visit Dessy. They offer more than 200 color options, and your bridesmaids can use the website filter to search gowns by neckline, silhouette, length and fabric. The site also features made-to-order and ready-to-ship gowns (starting at $99!), the latter of which can be returned.
Cameron Jenkins
Staff Writer
Cameron (she/her) is a staff writer for Good Housekeeping, where she covers everything from holidays to food. She is a graduate of Syracuse University, where she received a B.A. in magazine journalism. In her spare-time she can be found scrolling TikTok for the latest cleaning hacks and restaurant openings, binge-watching seasons of Project Runway or online shopping.